Tag Archives: News

Is Your Website Lost in Cyberspace?

website Lost in cyberspace

Every time Google sneezes, the Internet comes down with a cold. Many websites fall off page one every time Google updates their search algorithms.  Because Google controls 82% of search, it is vital that you understand its likes and dislikes. Continue reading

The Power of Connecting with the Right People.

A study from Forrester Research confirms that 13.4% of U.S. adults online create 80% of the content that influences people. And 6.2% of these web users are responsible for 80% of the influence in social media.

mass connectionsThis Forrester Research study illustrates the power of connecting with the right people.

Facebook & Skype Link Up? But what about me?

Facebook Launches Video Calling Feature: Facebook and Skype have teamed up to provide video calling capabilities fully embedded inside the Facebook platform. We all received the news flash but it would have been nice if they would have told us what areas have it and what areas don’t. Instead people are creating a lot of buzz about nothing. It feels something like a promotion or store sale that when you arrive they tell you the product is on back order. C’mon Facebook you got the money to provide some helpful info. How many of you think this product debut is lame? Don’t get me wrong I love Skype and I love Facebook I just don’t think this is how you come out with something new.

Is your Website or Blog Ready for Social Media?

As a Social media marketer and strategist my number one problem when taking on a new client is dealing with their website or blog. It is incredible how many sites simply are not prepared for a real social media campaign. What good are all those well thought of and public engaging posts, status, and tweets if they send you to a “dead” boring site. Here are some quick tips.
1.    Pay to have your site redesigned by someone who understands Social  Media
2.    Get a video or a PowerPoint slide presentation on the front page
3.    Add Images which will attract the public to your product on the front page.
4.   Check your link in Facebook to see what your image choices are (It will scare you)
5.    Forget a contact us category Get your Contact info on the Front page
Without a good Social media optimization of your front page your site is dead in the water when it comes to engaging and keeping customers and clients coming to your site daily.
To your Success!

346 Billion Opportunities for You in Social Media

Last quarter, there were 346 BILLION ads displayed on Facebook.

It’s safe to say marketers are throwing serious money at social media.

What’s funny to me, though, is that social media is still something most businesses just don’t understand.

Take those 346 billion ad impressions on Facebook last quarter…

Most of them didn’t work as well as the people running them would like. And even those that did had room for improvement.

If you’re the writer who understands social media…

If you can show marketers how to profit from it…

They’re going to want to pay you LOTS OF MONEY.

And Facebook ads are only one way to make money as a freelancer when it comes to social media. That’s just the tip of the iceberg …

There are dozens of ways in which companies need help – from setting up social media accounts, to writing all the content, to growing the number of followers and fans, to engaging those people, to monitoring and responding to readers and prospects – the opportunity is really quite vast.

Big companies are paying up to $10,000 per day for social media consultants to come in and teach their marketing execs how to accomplish their business goals through social media.

Other companies’ budgets aren’t quite that big – but they’ll still spend between $2,500 and $12,000 per month for you to help them accomplish their goals.

Imagine, $144,000 per year to help a company market their products using social media.

And budgets for social media are growing…

Media firm BIA/Kelsey recently forecasted that between 2010 and 2015, total social media advertising spending would multiply nearly 4X. That means $2.1 billion spent in 2010 will grow to $8.3 billion by 2015! And that doesn’t even include the money they’ll pay freelancers like you to manage their social media accounts and develop an overall social media strategy.

Social media is serious bucks, and if you learn how it works, it can mean serious bucks in YOUR pocket.

posted from Early to Rise

It’s A Facebook World … Other Social Networks Just Live In It

Robin Wauters Jun 13, 2011

Twice a year (in June and in December), Vincenzo Cosenza creates a “world map of social networks”, showing the dominant social networks by country, based on traffic data gathered from Alexa and Google Trends for Websites.

In June 2009, Facebook was already quite big, and at the end of that year its accelerating growth became even more apparent. By December 2010, the map colored bluer than ever.

The trend shows no signs of stopping this year. How long until it turns all blue?

You can see an animated version of the different maps here. Pay close attention to how many social networks made it to the map in June 2009 compared to June 2011. From 17 to 9.

Facebook is now the ‘leader’ in 119 out of 134 countries Cosenza has analyzed (he added Ethiopia and Tanzania this time around). Since the last update of the world map, Facebook has conquered countries like Syria and Iran, despite struggles against government censorship.

According to data from Facebook’s Ads Platform, Europe is now the largest continent on the network with more than 205 million users (out of roughly 700 million in total).

Cosenza posits that The Netherlands and Brazil will be the next countries to “surrender” to Facebook’s steamroll (it’s already happening, in fact).

Meanwhile in Russia, Odnoklassniki seems to be putting on a good fight against VKontakte.

Also worth noting: Twitter and LinkedIn appear to be on the rise in the United States, Canada Australia and big parts of Europe (UK, France and Germany in particular).

Interestingly, Inside Facebook just reported on apparent big traffic drops for Facebook in North America. On a global level, however, Facebook is drawing more visitors than ever.

Facebook image
Website: facebook.com
Location: Palo Alto, California, United States
Founded: February 1, 2004
Funding: $2.34B

Facebook is the world’s largest social network, with over 500 million users.

Facebook was founded by… Learn More

Twitter image
Website: twitter.com
Location: San Francisco, California, United States
Founded: March 21, 2006
Funding: $360M

Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging… Learn More

LinkedIn image
Website: linkedin.com
Location: Mountain View, California, United States
Founded: May 1, 2003
IPO: May 19, 2011

With over 100 million users representing over 200 countries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. Individuals have the… Learn More

Information provided by CrunchBase

Measuring Social Media ROI; 12 New Factors to include in the Equation

At this point for most businesses it’s not a question of if they are going to do Social media but the “How” questions need to be answered. There are just two “How” questions yet unanswered for most decision makers.

Business leaders would like to better know how Social media works so they can then decide how much resources they need to dedicate to making their social media successful. Savvy Business leaders know there is got to be much more to it than making posts in the different social media networks.

Business leaders love the idea of cutting out the middleman (Ad Agencies) but they are unprepared to deal with the art of selling via the written word. I dealt with such things in my last PowerPoint presentation see The Art of Successful Social Media Posting.

It has been said the “without measurement investment is a bluff”, so the most discussed topic in social media among business leaders is how can I measure it. ROI or return on investment is a pretty simple equation, what do I get for what I put in? The only problem with that is that we are now living in such a complex fast changing world that the answer to that question today may not be the answer tomorrow.