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Measuring Social Media ROI 12 New Factors

Measuring Social Media ROI Video

Small Business needs to understand the value of Social Media & how it can influence the bottom line. 12 new factors that most CEO’s & Owners are overlooking when deciding how to resource their marketing projects & campaigns.

Jose L. Bosque, CEO

Viral Cast Media LLC

Requesting Emails before I can enter your Site?

requesting emails

Requesting emails upfront before a relationship has been established is not a good idea.  

I know that marketers need information but if you provide “Value First” you will have no trouble requesting and getting emails.

I run from sites that use a “squeeze page” and require my email upfront before I can enter so the information below came at no surprise. This info came via Social Media Examiner: Continue reading

Social Media is not the Magic Wand for Business Success

Social media is not the magic wand for business successAs a Social Media marketer, I come across many business owners and leaders who think of Social Media as a magic wand to boost business success. They have read of the great success others have had with Social Media and they want the same instant success. While still others will continue to refuse the use Social Media altogether, holding fast to the more traditional and ancient forms of marketing. Continue reading