The Most Valuable yet the Most Unused Resource to Increase Sales & Business

Most business leaders are well aware that their employees are their most important asset. Savvy corporations spend millions of dollars every year to train their employees to do the best job. Your people can make or break your business and after investing in their training employee retention is a must.

Recently with the rise of social media corporations are also spending millions trying to stop their employees from spending company time in these “time wasters”. Many employers are blocking certain traffic in the office while at the same time implementing the use of tablets, IPads, and smart phones for their field personnel. Caught in this tug of war what is a business to do?

First we need to realize that social media is here to stay and in the future it use will only increase. An American parent can now use the internet to check the video link  from their home or child’s school to look in on their child’s well-being at any time of day. Block this and you may find yourself losing good people to other employers or to self employment. How can a business profit from social media instead of lose company time?

Instead of trying to stem the unstoppable tide of Social media release your employees to become your best brand advocates! Provide incentives for sales that originate from your office personnel. Train your employees how to use their relationships to expand your sales territory. Realize that Social media is today’s word of mouth and history has proven that there is no better sales tool than word of mouth.

Social media is a medium to build relationships. Relationships are based on two-way communication and in business we build relationships based on value. Who is better prepared to promote the value of your business over your competitors than your employees? Social media is the fastest growing advertising medium because it is relationship based, it uses established trust and its the most  inexpensive to use.

Smart business leaders have already begun to see the benefits and the value of a public pat on the back via social media. What appreciation marketing via social media says about the work atmosphere and leadership at your business is worth more than gold in this economy. Simply put, your employees are your best brand reputation advocates.

Whether you are a large corporation with federal regulations or a mom and pop business protecting a family recipe just a little training can help your employees know what to share and what not. The choice is yours. Take advantage now and train your employees. Then watch as your sales soar, office camaraderie improves and your brand reputation skyrockets.

Jose Bosque

Viral Cast Media

SocialCityNews@aol.com